COMMERCIAL STRATEGY & MARKET DEVELOPMENT
Building, retooling, and scaling commercial engines in life sciences, biotech, and medical device marketsEXPERIENCE BASE: Senior commercial leadership experience in life sciences and medical device market development and launch execution
WHO IT SERVES
REPRESENTATIVE OFFERINGS
- Early-stage medical device companies preparing first commercial launch
- Mid-market device manufacturers rebuilding or retraining commercial teams
- Companies introducing products to new call points and entering new care settings (ICU, wound care, burn, OR)
- International companies entering the US market for the first time
- Go-to-market strategy and commercial launch planning • Sales force design, territory structure, and compensation frameworks
- KOL identification, mapping, and engagement strategy
- IDN and GPO navigation strategy
- Rep-to-clinician evidence engagement training
- Product positioning and clinical messaging development
- Post-acquisition commercial integration planning
CLINICAL AFFAIRS & EVIDENCE DEVELOPMENT
Generating, communicating, and applying clinical evidence to support market adoptionEXPERIENCE BASE: Clinical affairs, outcomes research, health economics, and clinician-led advisory expertise
WHO IT SERVES
REPRESENTATIVE OFFERINGS
- Medical device companies needing outcomes data for market access or reimbursement support
- Early-stage life sciences, biotech, and medical device companies seeking clinical validation strategy
- Hospital wound care and critical care committees evaluating device adoption
- Companies requiring CE/CEU program development for clinical audiences
- Clinical outcomes study design and data collection coordination
- Evidence dossier and clinical summary development
- Committee-ready clinical and economic presentations • Health economics and cost-avoidance modeling (ICU/wound care settings)
- Peer-reviewed manuscript development and publication strategy
- CEU/CME program design and co-sponsored content delivery
- Clinical advisory board structure and facilitation
LEADERSHIP DEVELOPMENT & ORGANIZATIONAL EFFECTIVENESS
Developing leaders and building organizational capacity in healthcare and mission-driven environmentsEXPERIENCE BASE: Executive coaching, leadership development, organizational strategy, and life sciences and medical device team effectiveness
WHO IT SERVES
REPRESENTATIVE OFFERINGS
- Life sciences, biotech, and medical device company leadership teams at inflection points (post-acquisition, rapid growth, commercial rebuild)
- Life sciences and medical device companies seeking structured onboarding and development programs for newly promoted commercial managers — from first-line field management through director-level leadership transitions
- Professional associations and hospital systems seeking continuing education for clinical managers
- Established life sciences, biotech, and medical device commercial organizations seeking ongoing development for in-field managers and field representatives across sales, clinical education, and market access disciplines
- Executive leadership assessment and individual development planning
- Structured onboarding frameworks, first-line management development programs, and field-level coaching that give newly promoted managers the tools, language, and confidence to lead effectively from day one
- Mentoring program design and facilitation
- Team effectiveness and post-acquisition culture integration
- Authored content and curriculum development for CE credit pathways
HEALTHCARE VENTURE & INVESTMENT ADVISORY
Providing operating expertise to support pre- and post-investment decisions in life sciences, diagnostic, and medical device companiesEXPERIENCE BASE: Life sciences and medical device transaction advisory, growth strategy, and post-acquisition operating support
WHO IT SERVES
REPRESENTATIVE OFFERINGS
- Private equity and venture capital firms evaluating life sciences, diagnostic, or healthcare company acquisitions
- Early-stage life sciences and medical device companies preparing for investor engagement or due diligence
- Post-acquisition portfolio companies needing commercial and clinical integration support
- Family offices or independent investors seeking life sciences and medical device operating diligence
- Pre-investment commercial and clinical due diligence
- Management team assessment for target companies
- Post-close commercial and clinical integration planning
- Early-stage company advisory (fractional EVP/CMO/CCO engagements)
- Board and advisory committee participation
- Go/no-go assessment for new product categories or market entries